Beermats make for an incredibly effective marketing tool that can directly communicate your marketing message to your target audience. Beermats are always get used, played with, written on and mulled over. Your customer may be sitting, relaxed and chatting with friends or colleagues with your message right there in their view. There are many different ways beermats can be used to promote your message – and not just in a pub or bar. Check out the following 7 ways beermats can be utilised as a business tool!