Beer mats offer companies an opportunity to engage with customers while they enjoy their favourite brews. If you are interested in utilising beermats in some manner, you may be interested in finding out about some of the top beer mat trends in Ireland to watch out for in 2023.
From unique designs and shapes to innovative materials and interactive features- check out what is happening now!
Beer mats as marketing tools
Beyond just providing advertising space, beer mats can also be designed creatively to showcase a brand’s personality and values. For example, eco-friendly Irish brands may choose recycled materials for their beer mats or feature messaging about sustainability.
Moreover, beer mats can serve as collectibles and souvenirs for customers who want something tangible from their experience at an Irish brewery or pub. Collectors love unique designs that stand out from the crowd.
Unique shapes and sizes
Beer mats come in a variety of shapes and sizes, from traditional square or round to more unique options like hexagons, triangles, and circles. These unconventional shapes can provide many advantages when it comes to brand recognition.
For example, using a non-traditional shape can help your beer mat stand out among the sea of square or round mats on the table. This can catch customers’ attention and make them more likely to remember your brand.
Additionally, unique shapes allow for more creative designs that can further enhance your branding efforts. A hexagonal beer mat could feature six different elements of your brand’s logo or messaging, while a circular mat could showcase an eye-catching graphic design.
Interactive beer mats
Interactive beer mats are becoming increasingly popular in Ireland. By incorporating QR codes or AR technology, brands can engage with their customers on a whole new level.
QR codes allow customers to scan the code using their smartphone and be directed to a specific website or social media page for more information about the brand or product. This not only engages customers but also provides an opportunity to track metrics and measure campaign success.
AR technology takes interactivity even further by allowing customers to experience virtual elements overlaid onto the physical world through their smartphones. For example, a brewery could create an augmented reality game that appears when a customer scans the beer mat with their phone.
The advantages of interactive beer mats go beyond just customer engagement. They also provide opportunities for collecting valuable data on customer behaviour and preferences. Brands can use this information to tailor future campaigns based on what has worked well in the past.
Beer mats with puzzles and games
Beer mats with puzzles and games printed on them are an innovative way for Irish businesses to attract customers while they enjoy their drink. These interactive mats offer a unique engagement opportunity that can keep customers entertained longer, leading to increased brand recognition.
Interactive mats can provide an added layer of entertainment value and encourage group participation, which can create a fun and lively atmosphere.
Beer mats with minimalistic designs
Beer mats don’t always have to be flashy or complex to make an impact. Simple and elegant designs can also catch a customer’s eye and leave a lasting impression.
Minimalistic beer mat designs offer several advantages for both brand recognition and customer appeal. By using clean lines, limited colour palettes, and straightforward messaging, brands can create a sophisticated image that stands out from the crowd.
Minimalistic beer mats work well with upscale bars and restaurants as well as casual settings like breweries or sports pubs. This makes them suitable for any business looking to elevate their branding without being too showy.
Beer mats and AR technology
Beer mats with augmented reality (AR) technology are quickly gaining popularity as a unique and innovative way to engage customers. These beer mats use a smartphone or tablet’s camera to display digital images, videos, and animations overlaid on the physical world.
One advantage of AR beer mats is their ability to capture people’s attention and create an immersive experience that brings brands to life in new ways. For example, Irish breweries can use AR beer mats to showcase their brewing process by overlaying 3D models of equipment or ingredients.
Moreover, AR beer mats offer endless possibilities for creativity and customisation. Brands can develop interactive games or trivia quizzes that customers can play directly on the mat using their mobile devices.
Eco-friendly beer mats
One of the main advantages of using eco-friendly beer mats is that they help reduce waste and promote sustainability. By choosing to use recycled materials in production, less waste ends up in landfills and fewer resources are used in the manufacturing process.
In addition to being environmentally friendly, these mats also have a unique appeal for customers who prioritise sustainable products. Many Irish consumers today prefer companies that take steps towards reducing their environmental impact, making eco-friendly beer mats a great marketing tool.
Upcoming Worldwide Trends- Metal beer mats, Beer mats made from wood, Temperature regulating beer mats and Silicon beer mats
As the beer industry continues to evolve, so do the trends in beer mats. In recent years, we’ve observed some intriguing developments in the materials used for beer mats worldwide. While these trends growing in the USA, it’s fascinating to see what the future holds, and who knows, these trends may even find their way into the Irish beer scene someday!
- Metallic mats are not only durable but also provide excellent brand recognition opportunities. One of the main advantages of metal beer mats is their durability. Unlike paper or cardboard options, metal mats can withstand heavy use without showing signs of wear and tear. This makes them a perfect option for busy bars and venues where customers may be frequently placing glasses down on the mat.
- Beer mats made from wood, such as oak or bamboo, have become increasingly popular due to their unique look and eco-friendly properties. These wooden mats are not only visually appealing but also sustainable. One of the main advantages of using wooden beer mats is that they are environmentally friendly. Wood is a renewable resource and can be easily sourced from sustainably managed forests.
- Beer mats made from silicon have been gaining popularity due to their durability and customer appeal. Silicon is a flexible material that can withstand high temperatures, making it an excellent choice for beer mats as it won’t melt or warp when exposed to heat. Additionally, silicon mats are easy to clean and maintain, which reduces the need for frequent replacements.
- Beer is best enjoyed at the perfect temperature, and beer mats made from materials that regulate temperature can help maintain that ideal drinking experience. Cork and neoprene are two popular options for these types of beer mats.
Beer mat trends in the coming years
Looking ahead to 2023 and beyond, it’s clear that there will continue to be an emphasis on sustainability in beer mat materials as consumers become increasingly aware of their environmental impact. Additionally, advances in technology such as AR will likely lead to even more interactive experiences with beer mats.