In an industry where its essential to project professionalism at all times and portray services in the most attractive light, promotional leaflets continue to be popular in the beauty industry.

So why do leaflets work so well, continue to drive new clients and offer beauty businesses a world of opportunities?

Beauty and leaflets go hand in hand

Our visual senses are a crucial part of the beauty industry. Leaflets give businesses a chance to highlight their offerings and demonstrate capabilities. In addition to supplying the reader with descriptive text, a leaflet allows the business to advertise their service and prices, helping to inform the reader.

Leaflets help send the perfect message

Leaflets give you more room for information and branding than posters, but unlike booklets they are not too long. As a result, you aren’t in danger of boring your reader with too much information.

Leaflets can be used in many situations

Do you want to do a door-to-door mail campaign? Leaflets will be an excellent marketing tool for this type of marketing because they are small, so the cost is lower. Additionally, leaflets are easy and accessible, they will not look out of place in your business, at your reception/waiting area, and are easy to post.

Develop and reinforce your brand

Beauty is a competitive industry, so establishing and maintaining a strong brand identity is essential. You can use a leaflet to maintain a strong brand identity by incorporating brand colours and fonts. As your leaflet will likely be widely distributed, branding will be an essential component of its success.

Leaflets are a cost-effective marketing tool

Keeping up with the latest products and equipment in the beauty industry can be expensive, so it’s important to save money wherever possible. Leaflets are a cost-effective marketing method. Although printing leaflets is generally inexpensive, it is also important that you ensure you are printing your marketing material with a quality focused and reputable printing company. Cheap leaflets will undermine your branding efforts.

Connect with potential customers

You can provide enough information in a leaflet to engage your audience, but it’s important not to bore them at this point. Use this opportunity to direct them to a larger source of information. Provide your customers with a URL or a QR code to let them know you are online.

An effective leaflet may have a long shelf live

People who attend beauty salons regularly and those who attend only as a treat will keep a leaflet handy, such as on their fridge or in their drawer, because it provides information that is accessible, tangible, and convenient. Beauty is a personal service, and your audience will appreciate having something tangible to hold onto when choosing a treatment.

A quality, professional and appealing leaflet on the door will not be thrown away, but will be filed away for future reference. If you get the message right, the recipient is likely to keep the leaflet or pass it along to someone who might need your service.

It can offer a measurable marketing tool

You can measure the impact of a leaflet in a number of ways. This is harder to track than digital aspects of a campaign, but it can be done, and it can give you a good indication of performance. Here are some ways to do it:

  • Ask the customer how they heard about you;
  • If you’ve included a coupon or discount code, you should be able to track its usage both in-store and online;
  • Include a link to a custom landing page, so that you can track how many people are visiting the page;
  • Invite people to follow your business on social media or to sign up for regular news updates.

Leaflets are a cheap and effective way to get your message across and promote your business. Here at Print Ready, we offer an unbeatable selection of folded leaflets in a range of paper sizes and folding options. You can choose from half fold, tri-fold (roll fold), gate fold or Z-fold leaflets.

  • Choice of weights (130gm and 170gm)
  • Range of quantities from 250 to 20,000
  • Printed in full colour
  • Printed two sides
  • Flat size options: A4 (210x297mm) and A3 (297x420mm)
  • Fold options available: half fold, tri/roll fold, Z fold, gate fold.
  • Design service available if required.
  • Turnaround: Up to 5 working days. For quicker turnarounds, please email us.

Folding Leaflet Choices

Leaflets can be folded in a number of ways, depending on your requirements:

  • Half fold leaflets are as the name suggests, folded in half down the middle, similar to a greeting card.
  • Roll fold leaflets are folded into three sections, with outer sections folding over each other. They are often used for takeaway menus.
  • Z fold leaflets fold in such a way that their folded panels never overlap. They fold like an accordion or as the name suggests in a Z shape.
  • Gate fold leaflets fold so their outer sections meet in the middle. The outer sections can be unfolded to reveal the centre section within.

Our most popular size is A4 roll fold leaflets. They fold down to DL size (99x210mm) – a nice handy size, great for letterboxing and perfect for inserting into a DL envelope. These DL (Dimension Lengthwise) trifold leaflet’s are tall and slim making them ideal for placing in leaflet stands. They also allow great flexibility in terms of design as you have 6 panels (3 front and 3 back) to display your wares. You can get a lot of information on your leaflet even when it’s folded down to the DL.

Do you have a question about business leaflets or need advice on what your best approach should be?  Contact us now on hello@printready.ie or phone us on (01) 858 1000 let us help you make that lasting impression.