Are you struggling to find innovative and cost-effective ways to elevate your brand’s visibility? Look no further than car wraps! Car wraps offer a unique opportunity to showcase your brand message on-the-go, reaching potential customers in every corner of Ireland.
So, how car wraps can take your marketing strategy to new heights and help establish your Irish business as a standout in any industry.
Car Wraps and Their Effectiveness in Marketing
Car wraps are an effective marketing tool for businesses of all sizes. They provide a cost-effective way to promote your brand and business, while also protecting your investment. They’re also relatively inexpensive, making them a great option for small businesses.
When it comes to vinyl car wraps, size matters. Bigger is better when it comes to visibility and legibility. You want potential customers to be able to see and read your message from a distance.
Car Wraps as Part of Your Marketing and Advertising Strategy
Car wraps are a form of mobile advertising that allows you to take your message on the road with you. They are an incredibly cost-effective way to reach a large number of people with your branding and marketing message. And, because they are so visible, car wraps can have a big impact on consumer behaviour.
Not only are car wraps an effective marketing tool, but they are also relatively inexpensive. When compared to other forms of advertising, such as TV or print ads, car wraps offer a much lower cost per thousand impressions (CPM). This makes them an excellent choice for small businesses or businesses with limited budgets.
Definition of Car Wraps
Car wraps are a type of advertising in which vehicles are completely or partially covered in an advertisement. Car wrapping is most effective when it covers the entire vehicle, including the windows. However, partial car wraps that cover only a portion of the vehicle can also be effective. Car wraps are typically made from vinyl and can be applied to any type of vehicle, including cars, trucks, buses, and boats.
Vehicle wraps can be used to promote businesses, products, or services and can be used on both personal and commercial vehicles.
Commercial car wraps typically feature the company’s logo, contact information, and website address. They may also include images or messages about the company’s products or services. Commercial car wraps are often used by businesses that provide mobile services, such as delivery companies or taxi services.
Personal car wraps are less common but can be equally effective. Personal car wraps may feature images or messages that reflect the driver’s personal interests or style. They may also include contact information for the driver, such as an email address or phone number.
Types of Car Wraps
There are many different types of car wraps that can be used to elevate your brand.
Full Car Wraps: A full vinyl car wrap covers the entire vehicle, from the hood to the bumper. This type of wrap is a great way to make a big impact and get your brand noticed.
Partial Car Wraps: A partial vinyl car wrap covers only part of the vehicle, such as the hood, doors, or rear quarter panel. This type of wrap is a great option if you want to focus your marketing efforts on a specific area or if you want to save money.
Complement Other Marketing Activities
Vinyl car wraps are a versatile marketing tool that can complement other marketing efforts such as social media, print, and events:
1. Use car wraps to extend the reach of your social media campaigns. For example, if you’re running a Twitter campaign with the hashtag #MyBrandIsAwesome, include a car wrap in your visuals to really drive home the message.
2. Integrate car wraps into your print marketing materials. For instance, if you’re mailing out postcards or flyers, include a car wrap design as an eye-catching element.
3. Utilise car wraps at events to create a branded experience. For example, if you’re exhibiting at a trade show or sponsoring a community event, use car wraps to transform your vehicles into mobile billboards that promote your brand before and after the event.
Integrate Your Marketing Campaign with Car Wraps
Car wraps are an excellent way to elevate your brand and create a cohesive and integrated marketing campaign. Here are some tips on how to create a successful car wrap campaign:
- Start by creating a strong and recognizable brand identity. Your car wraps should reflect your brand’s colours, logo, and overall look and feel.
- Make sure your car wraps are designed to capture attention. Use eye-catching colours and graphics that will make people take notice of your cars.
- Be consistent with your branding across all of your marketing materials, including your car wraps. This will help create a cohesive look for your campaign.
- Make sure your car wraps are installed by a professional team who can do the job right. Poorly installed car wraps can damage your cars and give your brand a bad reputation.
Measuring the Success of Your Car Wrap Campaign
The success of your car wrap campaign can be measured in several ways. One way is to track the number of impressions your car makes. This can be done by keeping track of the number of people who see your car on the road, or by conducting a survey to ask people how often they noticed your car.
Another way to measure the success of your campaign is to track the number of leads or sales that are generated as a result of the wraps. This can be done by asking customers how they heard about your business, or by tracking web traffic or phone calls that come in after someone sees your wrapped car.
Maximising Exposure with Car Wraps
Car wraps are an excellent way to increase brand awareness and get your message out there. But if you want to maximise your exposure, you need to plan your car routes strategically. Here are a few tips:
1. Plan your routes around high-traffic areas. This will ensure that more people see your car wrap and learn about your brand.
2. Time your car wrap campaign to coincide with events or holidays that will generate more foot traffic. For example, if you’re launching a new product, make sure to have your car wrapped and on the road during the weeks leading up to the launch.
3. Use GPS tracking to measure the effectiveness of your car wrap campaign. This will help you fine-tune your strategy and make sure that you’re getting the most bang for your buck.
The Importance of Proper, Professional Installation
A properly installed car wrap will protect your paint job from weather damage, sun fading, and minor scratches and dings. It can also help prevent more serious problems, such as rusting and peeling.
A car wrap is an easy way to give your vehicle a fresh, new look without having to repaint it. And because it’s a removable vinyl film, you can change the look of your car as often as you like.
The Print Ready Design and Installation Process
By following the same tried and tested methodology of work, every project is completed to above satisfaction, on time, every time. If you choose to get your vehicle wrapped with us, we always start with a consultation to see what you want to achieve from your vehicle wrap. We discuss your brand identity and will show you different design styles.
After you give us your brief, we will then produce a visual to show you how your car wrap or van wrap will look when finished. We will make any change you want at this stage. Once you are happy with the design, we will then get to work on printing your wrap. We will make an appointment with you to install. Wrapping can take 1-2 days per vehicle depending on the size and intricacies.
Tips for preparing your vehicle for installation
1. Make sure your vehicle is clean and dry before installation. All dirt, debris, and water must be removed from the surface to ensure proper adhesion.
2. If you have any aftermarket accessories installed on your vehicle (e.g., spoilers, body kits, etc.), please remove them prior to installation. Our team will not be responsible for damages incurred during removal or reinstallation of these items.
3. Please refrain from washing your vehicle for at least 48 hours after installation. This will give the wrap time to properly adhere to the surface.
Print Ready, the Irish Print Professionals
With over 30 years print and design experience, no matter whether you’re just starting out, revamping your existing materials, or want help with implementing marketing campaigns, Print Ready can help.
Our award-winning graphic design services are trusted by companies of all sizes and we strive to set ourselves apart from the competition. We have been trusted by recognisable brands and organisations such as a ‘Large on-line retail giant’, An Garda Siochana, Department of Health, and Apache Pizza to name but a few. With true value and return on investment, we deliver print and design services that are both affordable and comprehensive.
Get a Quote Today
With in-depth knowledge of business signage and display graphics, the design team at Print Ready manufactures and applies car wrap graphics and all types of commercial van wraps as well as, trucks & trailers.
If you’re looking for a quotation or a van wrapping cost in Ireland, simply go to the Contact Us page. Enter your details and then we will get back to you with a quotation.
Do you have a question about car wraps or need advice on what your best approach should be? Then contact us at firstname.lastname@example.org or call (01) 858 1000 – we will be delighted to help!