If you want to advertise your products at a trade show, consider utilising retractable banners to use in your booth. This is one of the most important tools an exhibitor can have.

You can place them in places people will congregate (like in the line at a cash register) and watch them take in your message as they wait for the line to move. They are fire-and-forget advertising. Therefore, a roll-up banner is best used along with your point-of-contact and point-of-sale materials. Here’s where these “attention-grabbing promotional tools” can really make a difference. Having the right design and the right amount of information on your banner matters when it comes to generating the impact you want among your customers. Here are some tips on how to create an impactful roll up banner.

Top your banner with your logo

Display your company logo and any pertinent information at the top of your roll-up banner, since this is often the first place new viewers will look. After that, place your main message at eye level.

Go top-to-bottom, left-to-right

When we’re in school, we’re taught to read from top to bottom and left to right. Keep this in mind as you start laying out your banner.

Use high-quality images

There is no doubt that everyone wants to use images on their banners: it is practically why banners were invented. You should make sure your banners are made of CMYK (Cyan, Magenta, Yellow, and Black) and the resolution is set at 300 dots per inch if you wish to use print-ready images.

Think Colour

The right colours can help you stand out at an exhibition or trade show, but you should be careful not to overdo it. Your colour scheme should match your corporate colour scheme, and the colours should complement your logo as well. When choosing your logo’s background colour, you have to take into account how your logo will be perceived by customers: for example, black and grey are “serious” colours, whereas bright colours like red and orange can help draw customers in and grab their attention. There are lots of sites that can help you decide what colours to pick, or which colours work together, if you’re unsure.

Use text and spacing to your advantage

In typography, letters and type are arranged in a way that is both readable and visually appealing. Think about not only what type you’re going to use on your banner but the type you’re already using, especially in your logo. When it comes to visual and graphic design, one of the most important things is the design and various typefaces available. Typography can make or break an entire project, and it comes with its own set of errors that beginners may not be aware of.

Maintain a consistent aesthetic

If you want your customers to identify with your brand and recognize your products, you need a design aesthetic. A design aesthetic is a way for the brain to interpret things as beautiful or ugly. For those who want to get started establishing a design aesthetic for their brand think what you find attractive and what makes your brand looked good.

Make sure you choose the right banner size

The size of banner you need depends entirely on your advertising needs. If you’re looking for something that can be used to advertise alone, then go with the larger size. However, if you’re using your roll up banner as a complement to another advertising product, go for a smaller size.Pair it with other advertising products

In order to effectively advertise to customers, you need more than a roll up banner. You need a booth that demonstrates your presence at the event in full. Table covers, pop-up displays, and signage can all make a big difference in your (and your customers’) trade show experience.

Have a plan in place to measure effectiveness

You should have a plan to measure the return on investment of your roll up banners. Here are some things to review when it comes time to pack everything away after the trade show.

  • Do you think it generated a good amount of foot traffic? Could it have been placed somewhere else to benefit from the maximum amount of footfall?
  • Are all of your marketing materials consistent with the banner? Are your brochures the same? Do the sales pitches of your employees match?
  • Are people asking about your products because they saw your banners? How many inquiries did it generate?

Hopefully these tips have given you a good idea of what to consider within the design of a roll-up banner. At Print Ready, we know that quality is everything when it comes to making a good impression. We print all roll up banners in our own printing studio using the latest technology and use only the highest-quality materials to ensure your banners are robust, durable, and beautiful.

Do you have a question about roll up banners or need advice on what your best approach should be? Then contact us at hello@printready.ie or call (01) 858 1000 – we will be delighted to help!