From van signage and pavement signs to aluminium signs and foam boards, if you are considering ways to promote your business with print, you might be weighing your options and deciding why you would choose each.

Outdoor advertising involves much more than just placing billboards along the roadside. You will begin to notice advertising opportunities everywhere you look when you start looking around. There are countless places where you can place ads to catch people’s attention as they walk by, from banners on the sides of taxis and buses to benches on the side of the road.

We will examine reasons why we believe outdoor printing can enhance your business in this article.

Reaching Customers with a BIG Message

Using outdoor printing, you can connect with the public with big, bold messages that passers-by can’t miss. There are many options for advertising at the bus stop, including posters, billboards, signage, banners, flags, etc.
Connecting with the public can help your business gain exposure in new and creative ways. The more creative you can be, the more engaging your print will be with the public. It can generate interest in your brand and the products/services you offer if you can get people talking.

Getting Your Message Across

Outdoor printing can be a great way to get your message across, with a clear display that gives customers a sense of who you are and what your business is about.
The use of large outdoor printing can be an excellent way to reach large audiences. Billboards, for example, can have a huge impact because they appeal to us at a time when nothing else can – such as when we are stuck in traffic or out shopping, or even waiting for a friend.
Adding humour to outdoor print can be a really clever idea if executed properly and can be a really powerful way to connect with potential customers.

Raise Awareness of Who You Are

When you haven’t been around for a while, it can be hard to get your message out there to tell people who you are. Many people will spend time outside of your business, but how do you get them inside?

Printing on the outside is a great way to tell people who you are and get them inside. The use of a vinyl banner or feather flag can provide potential customers with all the information they need and can be used to highlight discounts and offers that will attract them.  Outdoor print, such as posters, billboards, feather flags, and banners, should act as a silent salesperson or team, doing the talking from outside your premises.

Adverts Placed Outdoors are Readily Noticed

Generally, outdoor ads are either extremely large, such as billboards, or designed to be as eye-catching as possible. As a smaller advertisement, pavement signs well because they function as an outdoor advertisement. Moreover, these ads are generally viewed equally well by people who are extremely close to them as well as those who are viewing them from a distance, allowing you to reach a wide audience.

Outdoor Advertising Provides a Great Return on Investment

It is important to make sure that you will get good results whenever you spend money on advertising. Advertisements that are placed outdoors provide a great return on investment, making them a smart use of your advertising budget.

Do you have a question about outdoor advertising or need advice on what your best approach should be? Then contact us at hello@printready.ie or call (01) 858 1000 – we will be delighted to help!