With the ever-evolving world of technology, there is no denying the fact that we have come a long way since the days of traditional business cards. But while some may feel that they are an outdated form of networking, there are still many arguments for why they are still a valuable tool – even in this modern age.
In this blog post, we will explore both sides of this argument to determine whether business cards are still as relevant as they once were.
What are business cards?
Most people are familiar with business cards. Put simply, they are cards that contain your basic contact information (name, title, company name, address, phone number, email address, etc.) They are typically used as a quick and easy way to exchange contact information with someone you’ve just met.
Brief history of business cards
Business cards are typically exchanged during introductions or meetings, and they serve as a physical reminder of who you are and what you do. Despite the ubiquity of digital communication, business cards are still relevant in today’s business world.
The first known business cards date back to 17th century China, where they were used to announce the arrival of important dignitaries. These early cards were made of wood or ivory and often contained elaborate calligraphy. Business cards didn’t gain widespread use in Europe until the 18th century, when they became a staple of the burgeoning printing industry. Early European business cards were usually made of paper and featured simple text with no graphics or colours.
The modern business card as we know it began to take shape in the 19th century. The industrial revolution ushered in new printing technologies that allowed for more sophisticated designs, and businesses began to use colour and graphics to communicate their brand identity. By the early 20th century, die-cutting and embossing techniques were commonly used to create unique shapes and textures on business cards. Today, there are nearly limitless possibilities for designing custom business cards
Are business cards still relevant in today’s digital age?
In a world where we are increasingly reliant on technology, it’s natural to wonder if business cards are still relevant. After all, with so many digital alternatives available, do we really need to be carrying around physical cards?
The answer is yes, business cards are still relevant and continue to be an important networking tool. While digital options may be more convenient in some ways, there are several advantages that business cards have over their digital counterparts.
Benefits of using business cards in 2023
Business cards offer a personal touch and human connection that is often lacking in today’s digital world. They provide a tangible way to exchange contact information and can be used as a marketing tool to network and promote your business. Although they may not be as essential as they once were, business cards are still relevant in today’s business world.
Business cards offer convenience and accessibility
With a business card, you always have your contact information on hand. You can easily slip it into a wallet or purse, so you always have it with you when you need it. This is especially important if you’re meeting someone for the first time and don’t have time to exchange contact information.
Business cards can help you stand out from the crowd
If you’re competing for attention with other businesses, having a well-designed business card can help you stand out from the pack. A creative or unique business card will make people remember you, which can ultimately lead to more business opportunities down the road.
Business cards project a professional appearance and legitimacy
The business card is an essential marketing tool for any business. It is a physical representation of your brand that you can give to potential clients and partners. A well-designed business card conveys a sense of professionalism and legitimacy, which can help you win new business.
Business cards are practical and efficient
Deleted: Business cards are easy to carry around with you. They fit easily into a wallet or purse, so you can always have them on hand when you need them. They are also a quick and easy way to network and exchange contact information. You can simply hand them out to people you meet, without having to fumble around for a pen and paper.
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Disadvantages of using business cards in 2023
Deleted: As the world increasingly goes digital, some people are wondering if business cards are still relevant. After all, with so many networking and social media platforms available, do we really need another way to exchange contact information?
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Business cards can get easily lost
Deleted: One disadvantage of business cards is their potential to be lost or forgotten. Business cards can easily get lost or misplaced, especially when someone is handed multiple cards at a networking event. In some cases, they may even end up in the trash before ever being looked at. This can result in missed opportunities for the business, as the recipient may have been a potential client or partner.
Environmental concerns and sustainability of business cards
Business cards are often made from paper, which is a renewable resource. However, the way business cards are typically produced – with multiple colours, special finishes, and die-cuts – is not very eco-friendly. In recent years, there has been an increase in the number of sustainable and eco-friendly business card options available.
Limited space for information on business cards
One of the biggest limitations of business cards is that there is only so much space for information. This can be a problem if you are trying to include too much information or if you have a lot of complex information to include.
Cost and budget considerations of budget cards
As the cost of printing and design services has decreased, the budget for business cards has become more manageable for small businesses. In addition, the affordability of online ordering and print-on-demand services has made it possible to order smaller quantities of cards, which further reduces costs.
Digital alternatives to business cards
One digital alternative to a business card is using a QR code. You can create a QR code for free and have it printed on your business card. When scanned, the QR code will take the person to your website or social media page. You can also add your contact information to the QR code so that it can be stored on their phone.
Another digital alternative is using an app like BiznessCards. This app allows you to create a digital business card that can be shared via text or email. The recipient can then save the information directly to their contacts. You can also include links to your website or social media pages, as well as your contact information.
What is a digital business card? How does it work?
A digital business card is an electronic version of a traditional paper business card. They can be exchanged in person or sent electronically, and usually contain the same basic information as a paper business card. Most digital business cards are stored as images on a smartphone and can be shared via email, text, or social media.
The future of business cards
We are seeing advances in the materials that business cards are made from. There are now many eco-friendly options available that are made from recycled materials. And, there are also options available that incorporate QR codes and other interactive features into the design of the business card.
How to make the most out of your business cards in 2023
As the world increasingly goes digital, some may think that business cards are no longer relevant. However, this couldn’t be further from the truth! Business cards are still an important tool for networking and building relationships.
1. Use high-quality paper: With technology becoming more sophisticated, people are increasingly appreciating well-crafted physical objects. This means that using high-quality paper for your business cards will make a good impression.
2. Get creative with design: While you don’t want to go overboard, making your business card stand out with a unique design can help it get noticed. Try incorporating your company’s branding or using an eye-catching colour scheme.
3. Keep it simple: In today’s busy world, people don’t have time to read lengthy texts on business cards. Keep your message concise and to the point.
4. Include a call to action: Make sure your business card includes a call to action, such as “Visit our website” or “Follow us on social media.” This will encourage people to take the next step in engaging with your brand.
Combining with digital marketing efforts
Business cards are still relevant in because they provide a physical, tangible way to connect with someone. They also offer a way to stand out from the digital sea of social media and email addresses. When used in combination with digital marketing efforts, business cards can help you make a lasting impression and build relationships with potential clients.
Don’t write off business cards just yet – there are several good reasons to keep them in your pocket. From making a great first impression to promoting your business, business cards may be more relevant than you think!
Do you have a question about business cards or need advice on what your best approach should be? Call into our shop on Glasnevin Ave, email us on hello@printready.ie or call (01) 858 1000 – we will be delighted to help!