Looking for a great way to get your message across? Trying to find a different way to engage with your customers, that they will not only accept but appreciate? Then your answer may be the humble beermat! As a marketing and promotional tool, beermats are a great way of communicating your message and interacting with customers, in a subtle, continuous manner.

Beermats are an easy way to appear in front of customers’ eyes at pubs, restaurants, bars and clubs, displaying your message in an environment where people are more relaxed and open.  The right beermat strategy can have a great impact on your brand awareness and your overall marketing strategy. With custom beermats, you can reach your customers in a personal and subtle way.

Where once beermats (or ‘coasters’, drinks mats’, ‘bar mats’, ‘table mats’ or whatever you choose to call them) were limited to pubs and bars, more and more companies outside the hospitality industry are utilising them to promote their products.  So if you are thinking of utilising beermats as a promotional tool, how do you go about making them work for you? Well, make sure to follow these five key steps to ensure your beermat marketing is a success.

1. What is your business goal?

Think of what you want to achieve with your beer mats. Maybe you want to:

  • increase brand recognition
  • encourage customers to follow you on social media
  • build customer loyalty

Whatever your business goal, it is essential to have a direction and aim for the usage of beermats in promoting your business.

2. Who are the target audience?

Carry out research into your target market. Find out what they are looking for, what they like and dislike. By doing this you can personalise your beermats to ‘speak’ to them, grab their attention and develop your brand perception.

3. What should your beermat say?

Before deciding on the beermat design, work out what your beermat will say and how it will say it. What colours will you use? What copy will be included? What images will be used to convey you message?  Whilst less is more in the case of beermats, make sure the ‘content’ is clear and concise.

4. How should your beermat look?

There are endless possibilities when it comes to the design of a humble beermat- and with two sides to work on, you have two opportunities to promote your business. Whether its similar artwork on both sides or something completely different on either side, you are only limited by your imagination!

5. What does your beermat ‘do’?

It’s important to leave a clear call to action on your promotional beermat. Whether you are asking people to follow your social media channels, to check out a new product or service, or encourage customers to use QR code; you can make a beermat work for you by encouraging engagement and action.

By taking time and thinking through your beer mat strategy, you may end up with a very effective tool that can help achieve your strategic goals in a fun and engaging way.  Take advantage of an untapped marketing opportunity by promoting your business at your next event with customised printed beermats. Our promotional beer mats are absorbent and suitable for soaking up spills and drips. In addition to this, they are printed in full colour and are a great tool for marketing your brand, business or event. We design and print beermats for pubs and bars all across Ireland – and we can do the same for you!

  • Printed onto 1.4mm Heavy-duty European pulpboard
  • 93mm square and 107mm circular options
  • Max 10 day turnaround time
  • Full colour photo quality personalisation
  • Printed 2 sides
  • Graphic design service available
  • Food safety certified
  • Suitable for soaking up spills while still holding their shape

Contact us today and find out how to wow your customers with promotional beermats. Simply order online, email design@printready.ie or call us on (01) 858 1000 to discuss your ideas.