Personalised Beer Mats (Promotional)

More about Printed Beermats Ireland

Printed beermats are small absorbent mats placed under glasses or bottles in pubs, bars, restaurants, and hospitality venues. They protect surfaces from moisture while also acting as a visible branding and messaging tool, sitting directly in front of customers throughout their visit.

At PrintReady.ie, printed beermats Ireland businesses order are produced full colour on both sides on 1.4mm thick pulp board. They are available in two standard formats: a 93 x 93 mm square with rounded corners and a 103mm circular option, supplied in quantities from 500 to 5,000, with larger runs by quote.

Goes well with: printed menus and hospitality door hangers.

Who Uses Printed Beermats

Printed beermats are commonly ordered by:

• Pubs, bars, and restaurants using them as table branding and promotions
• Breweries and drinks brands supplying them to trade accounts
• Event organisers for festivals, corporate events, and hospitality spaces

For venues, beermats are part of the customer experience. For brands, they are a practical way to stay visible at the point of consumption.

Why Beermats Are Effective

Beermats sit directly under the product being consumed, which makes them one of the most consistently seen print items in hospitality. Unlike posters or menus, they remain in front of the customer for the duration of their visit.

They are often used to:

• Promote seasonal offers or new products
• Reinforce brand identity across a venue
• Highlight a specific drink or campaign
• Share QR codes linking to menus or websites
• Support trade marketing for drinks brands

Material and Performance

Printed beermats are made from pulp board, a traditional material designed specifically for hospitality use.

Key characteristics include:

• 1.4mm thickness for rigidity and durability
• Absorbent surface to manage condensation
• Stable base that grips tables and prevents slipping
• 100% compostable material
• FSC, PEFC, and BRCGS certified board
• C2C certified inks

The absorbency is essential. It allows the mat to perform its core function while maintaining structure during normal use.

Square vs Circle Formats

Two formats are available, each suited to different design approaches.

Square 93 x 93 mm (rounded corners)

Offers more usable space for layouts, text, and structured designs. Suitable for promotional messages, branding, and detailed artwork.

Circle 103mm

A traditional pub format. Works well for logo-led designs, badge-style layouts, and brands that prefer a classic presentation.

Both formats perform the same function. The choice usually comes down to visual style and branding preference.

Double-Sided Printing

All beermats are printed on both sides in full colour. This allows businesses to maximise the available space.

Common approaches include:

• Brand or logo on one side, promotion on the other
• QR code linking to menus or booking pages
• Different campaigns or seasonal messaging per side
• Secondary information such as locations or social media

This makes each beermat a dual-purpose marketing tool rather than a single-use surface protector.

Sustainability Considerations

Sustainability is a key factor for many hospitality businesses and drinks brands.

These beermats are:

• Made from compostable pulp board
• Produced with C2C certified inks
• Sourced from FSC and PEFC certified materials
• Manufactured to BRCGS standards

This allows businesses to communicate environmental responsibility directly through the product itself, which is increasingly important in Irish hospitality and branded beverage marketing.

Ordering Printed Beermats

Printed beermats Dublin and across Ireland are available in quantities from 500 to 5,000, with larger runs by quote. They are supplied shrink-wrapped in packs of 100, making them easy to distribute across venues or trade accounts.

For pubs, bars, breweries, and event organisers, printed beermats provide a practical, visible, and cost-effective way to combine functionality with branding at the point where it matters most.

Standard turnaround is 10-15 days. For time-sensitive campaign or event orders, contact PrintReady.ie directly to confirm schedules.

Read more about beermats on our blog:

Why Every Dublin Pub Needs Branded Beer Mats

5 Ways Beermats are Perfect for Marketing

Custom Beermats to Promote your Business

Beermats as a Cost-Effective Marketing Tool

Beer Mat Trends: Unique Designs and Materials

Real World Jobs

Beermats we have printed, packed and shipped from our Dublin print shop.