Paper Bags (Bags)

More about Printed Paper Bags from Print Ready

Printed paper bags do more than carry a purchase, they carry your brand out onto the street.

Every customer leaving your shop with a branded bag becomes part of your visibility. It’s simple, but effective. Unlike flyers, these don’t get thrown away straight away. They get reused and seen again.

Why Paper Bags Work

They’re practical first.

Customers need something to carry their items, and a well-made paper bag does that job while also reinforcing your brand. It’s one of the few printed products that moves with the customer, through streets, shops, and homes.

This creates ongoing exposure without any extra effort.

White or Kraft, Choosing the Look

Printed paper bags Ireland businesses use typically come in two finishes.

White Bags

Provide a clean, bright background. Colours appear more vibrant, logos stand out clearly, and the overall look feels modern and polished.

Kraft Brown Bags

Offer a more natural, understated appearance. Often used by artisan, food, and independent brands where a softer, organic look suits the business.

Both options work well, depending on how you want your brand to be presented.

Built for Everyday Retail Use

These bags are produced from 80gsm kraft paper with twisted handles.

This combination provides strength for everyday purchases while keeping the bag lightweight and easy to carry. They hold their shape well and are comfortable to use, even with slightly heavier items.

Rated up to 5kg, they are suitable for most retail applications.

Full Colour Branding

Each bag is printed in full colour on both sides.

This allows for a clear front design featuring your logo or key message, with additional space on the reverse for details such as website, social media, or a simple tagline.

Simple, well-structured designs tend to perform best.

Who Uses Printed Paper Bags

Custom printed paper bags are used across a wide range of sectors in Ireland.

• Boutiques, gift shops, and bookshops for daily retail use
 
• Cafés, bakeries, and delis for takeaway packaging
 
• Event organisers for goody bags and delegate packs

They are a standard part of the customer experience across retail and hospitality.

A More Sustainable Option

Moving from plastic to paper packaging is now expected by many customers.

Responsibly sourced paper bags support this shift while still providing a strong branded item. As they are often reused, they extend both their lifespan and your brand visibility.

It’s a practical change that customers recognise and value.

Simple, Effective Design

The print area is focused, so designs should be clear and easy to read. Strong logos, simple layouts, and good contrast tend to work best. The overall appearance of the bag, including colour, handles, and shape, contributes just as much to the final result as the printed design.