5 Ways Beermats Will Promote your Business

13 Apr, 2026

Since the early 19th century, no respectable bar or tavern would be seen without the trusty beermat. Originally used to cover drinks and keep insects away, they later became a practical tool for tracking customer orders.

By the 1900s, brewing companies recognised their potential and began printing logos on them. Today, the humble beermat has evolved into a powerful marketing tool used by businesses across many industries.

Stack of custom printed yellow beermats for NOTE bar on Fenian Street, DublinTraditional beermat designModern branded beermat
Call to action beermat designEvent promotional beermatBranded beer mat example

1. Branding awareness

A well-designed beermat is highly visible and can clearly communicate what your business offers. Unlike posters on a wall, beermats sit directly in front of your audience, meaning they are more likely to be noticed, handled, and read.

They are not a typical promotional item, which makes them even more memorable.

2. Practical, low-cost marketing

Beermats offer an affordable way to promote your business. They are ideal for short campaigns, providing just enough space to communicate your message clearly without overwhelming the customer.

3. Subtle, everyday exposure

Whether used in bars, restaurants, or at home, beermats provide consistent visibility. With engaging design and messaging, they can capture attention again and again.

4. Continuous customer engagement

Beermats can actively encourage customers to engage with your business. Including a clear call to action—such as visiting a website, following social media channels, or entering a competition—helps turn passive viewing into meaningful interaction.

5. Like a business card, only better

Like a business card, a beermat can share your contact details and promote your brand. However, it goes further by being both functional and engaging, making it more likely to be kept and used.

Make Beermats Work for Your Business

When it comes to beermats, creativity is key. Beyond basic business details, they can be used to promote events, highlight products, drive app downloads, or generate leads through competitions.

They offer a unique opportunity to reflect your brand personality and build a connection with your customers.

Beermat Printing Options

Our promotional beermats are designed to combine functionality with high-quality branding:

  • Printed onto 1.4mm heavy-duty European pulpboard
  • 93mm square and 107mm circular options
  • Full colour, double-sided printing
  • Food safety certified
  • Durable and absorbent while maintaining shape
  • Graphic design service available
  • Maximum 10-day turnaround time

Get in Touch

Take advantage of an untapped marketing opportunity by promoting your business with custom printed beermats. Order online, email design@printready.ie or call (01) 858 1000 to discuss your ideas—we will be delighted to help!