1. Make sure you have a great display

Your display is the first thing attendees see. Invest in high-quality exhibition materials such as pull-up banners and presentation stands. Keep your space clean, professional, and focused.

2. Dress like a team

Branded uniforms improve recognition and make your team instantly identifiable. Keep designs consistent with your brand identity while ensuring visibility.

3. Use video to attract attention

A screen or video presentation helps communicate your message even when your team is busy. It is one of the most effective ways to draw attention to your stand.

4. Offer food and drink

Simple refreshments can significantly increase footfall. They create natural opportunities for conversation and engagement.

5. Bring strong promotional materials

Printed materials like brochures, catalogues, and business cards reinforce your message and ensure people remember your brand after the event.

6. Choose memorable giveaways

Move beyond standard items and choose giveaways that are useful and relevant, such as notebooks, USBs, or branded merchandise.

7. Provide branded bags

Tote bags are practical and offer ongoing brand exposure throughout the event and beyond.

8. Run competitions

Competitions are an effective way to increase engagement and collect valuable leads during the event.

9. Be creative and stand out

Originality matters. Interactive elements or unexpected ideas can significantly increase attention and recall.

Promotional materials for your next event

The right promotional materials can significantly increase brand awareness during and after a trade show.

• PVC Banners
• Pull Up and Pop Up Banners
• Custom Flags
• Personalised Water Bottles
• Catalogues and Brochures
• Mugs
• Tote Bags
• Pens
• Wall Planners
• Leaflets
• Posters

Get in touch

If you need advice on trade show materials or promotional printing, visit our shop on Glasnevin Avenue, email hello@printready.ie, or call (01) 858 1000.