How Pubs, Bars & Events Can Use Print Marketing to Stand Out on Saint Patrick’s Day 2026

15 Jan, 2026

St Patrick’s Day is one of the busiest and most competitive dates in the Irish calendar. For pubs, bars and event organisers across Ireland, particularly in cities like Dublin, Cork and Galway, standing out during the celebrations takes more than decorations and live music alone.

With high footfall and packed venues, print marketing plays a key role in attracting attention, reinforcing branding and guiding customers once they’re inside. Well-designed printed materials help create a cohesive, festive experience while keeping offers, events and promotions clear and visible.

Beer mats and printed coasters on a pub table beside bottled drinks

Print materials for pubs and bars: creating a festive, branded experience

Custom beer mats and coasters

Branded beer mats are a simple but effective way to promote drink specials, signature serves and upcoming events. They sit directly in front of customers and are seen repeatedly throughout a visit.

Kinsale Gin branded beer mat on a wooden bar table beside a pint of beer

Adding QR codes to beer mats allows pubs to link directly to exclusive offers, social media campaigns or future events. For example, scanning could lead to a drinks promotion, a booking page for a whiskey tasting night, or a branded hashtag for customers to share their St Patrick’s Day experience.

Using traditional St Patrick’s Day colours such as green, gold and black helps maintain a festive feel while keeping branding consistent. Some venues also include short Irish toasts, light humour or limited-time discounts to encourage interaction.

Branded menus and table talkers

A dedicated St Patrick’s Day menu helps focus attention on themed food and drink specials. Printed menus and table talkers are ideal for highlighting limited-edition items, pairing suggestions or time-specific offers.

Printed folded bar menus for The Barley restaurant on a table

Table talkers placed on bars and tables work particularly well for promoting Irish coffees, stout-based specials, meal deals or early-evening promotions. Clear design and readable layouts ensure offers are understood quickly, even in busy environments.

Posters and banners

Posters and banners are essential for drawing attention both inside and outside the venue. A3 or A4 posters indoors can highlight entertainment schedules, live music times or special offers, while outdoor banners help catch the attention of passing foot traffic.

Bold typography, strong colour contrast and simple messaging are key to making posters effective during busy St Patrick’s Day periods.

Flyers and handouts

Flyers remain a cost-effective way to promote St Patrick’s Day events and offers. They can be handed out in high-footfall areas, included with receipts, or distributed locally in the lead-up to the day.

Flyers are particularly useful for advertising weekend entertainment, group booking offers, loyalty promotions or future events happening after St Patrick’s Day.

Print materials for St Patrick’s Day events and festivals

Tickets and wristbands for entry and crowd control

For larger venues, pop-up events and festivals, printed tickets and wristbands help manage entry while reinforcing branding. Tickets can include QR codes for quick scanning, while wristbands help differentiate between general admission, VIP access or drinks packages.

Clear colour coding and durable materials make wristbands practical for all-day events and busy venues.

Large-format event signage

Effective signage keeps events running smoothly while supporting brand visibility. Directional signage helps guide attendees to bars, stages or facilities, while stage backdrops and banners highlight performers and sponsors.

Pop-up banners and foam boards can also be used as photo points, encouraging attendees to take photos and share them on social media with branded backdrops.

Branded merchandise: extending your reach beyond the day

Branded merchandise helps keep your event or venue visible long after St Patrick’s Day has passed. Items such as tote bags, T-shirts, stickers and badges allow customers to take a piece of the event home with them.

Skellig distillery branded beer mat under a glass of whiskey

Merchandise works particularly well for festivals, ticketed events and larger celebrations where brand exposure is part of the overall experience.

Eco-friendly print options for St Patrick’s Day

Sustainability is increasingly important to both businesses and customers. Eco-friendly print options allow venues to promote responsibly without compromising on quality.

Compostable pulp beer mats in square and circular shapes with FSC and PEFC certification

Options include biodegradable beer mats, recycled flyers and posters, and reusable tote bags in place of single-use plastic giveaways. Some venues also introduce return-and-reuse incentives for branded cups or glassware to reduce waste during large events.

Why choose Print Ready for your St Patrick’s Day printing?

Print Ready works with pubs, bars and event organisers across Ireland to produce reliable, high-quality print materials for busy seasonal campaigns.

  • Fast turnaround with nationwide delivery, including Dublin, Cork, Galway and Limerick
  • High-quality print designed for busy, high-traffic environments
  • Custom design support to keep branding consistent across all materials

To plan your St Patrick’s Day print marketing, call (01) 858 1000 or email hello@printready.ie and get your materials organised in good time.