Small Cards, Big Personality: Greeting and Promo Cards Worth Keeping
A card is one of the few bits of print people still keep. Put one on a mantelpiece or a desk and it stays there for weeks. That makes greeting cards and promo cards a very good use of your print budget.
Two jobs, one format
- Greeting cards: birthdays, thank-yous, Christmas, welcome cards and customer appreciation
- Promo cards: offers, launches, new menus, loyalty rewards and "see you soon" notes slipped into orders
Both work for the same reason. They are personal, small and easy to keep.
What is on trend
- Retro geometry: bold shapes, a limited palette (see the navy and hot pink above) and a slightly printed feel
- Nature as pattern: birds, leaves and simple botanicals
- Rounded corners for a softer, modern feel
- Matching envelopes with a bright flap or lining
- Handwritten touches: a signature or a short note makes a mass-produced card feel personal
- A QR code on the back that links to a discount, a video or a booking page
Making a card people keep
- One idea per card. A single bold image beats five small ones.
- Say something human. A short, warm line beats a long sales pitch.
- Give a reason to keep it: a voucher, a date, a useful tip.
- Choose stock with some weight. A card should feel like a card.
- Plan the envelope. It is half of the first impression.
Promo card ideas
- A thank-you with a discount code for the next order
- A launch card with the date and venue
- A seasonal card to your best ten customers, signed by hand
- A "welcome" card in every parcel
- A loyalty card that gets stamped
Design and print your greeting cards and promo cards with Print Ready.
