How Colour in Advertising Influences Your Target Audience And Brand

At Print Ready, we know a thing or two about design, print and colour. For over 30 years, we have been Dublin’s go-to printing professionals, helping businesses across Ireland stand out with creative and impactful designs.

As many quality design and print shops know is that colour is one of the most powerful elements of branding. It evokes emotion, communicates identity, and sets the tone for how customers perceive your business. Choosing the right colour palette is crucial in creating a lasting impression and ensuring consistency across all your brand materials.

colour and corporate design ireland
colour and corporate design dublin
colour and branding design dublin

Colour: The Silent Salesperson

Did you know that people make up their minds about a product in just 90 seconds? And get this – up to 90% of that snap decision is based on colour alone! That’s why we’re obsessed with getting your colours just right. It’s not just about looking pretty; it’s about speaking to your customers without saying a word.

Take a stroll down Grafton Street or any high street in Ireland, and you’ll see what we mean. From the green of tourism adverts to the bold reds of sale signs, colour is doing the heavy lifting in catching your eye. That’s the power we want to harness for your business.

The Science Bit

Okay, quick science lesson: our brains are wired to respond to different colours in different ways. Red gets us excited, blue makes us feel calm and trustworthy. That’s why you’ll see red in sale signs and blue in bank logos across Ireland. At Print Ready, we’re not just slapping ink on paper. We’re helping you speak this visual language fluently to Irish consumers.

Your Brand, Your Colours

Consistency is key when it comes to branding, and colour plays a crucial role. Think about it – could you imagine the iconic Guinness logo in any colour other than black and gold?
That’s the power of a well-established colour scheme. Creating this level of brand recognition doesn’t happen by chance. It requires careful planning and execution across all marketing materials. This is where Print Ready’s expertise truly shines. From business cards to banners, we ensure your brand colours remain consistent, whether you’re advertising in Temple Bar or Tipperary.

Our colour matching service is particularly popular among Irish businesses looking to maintain brand consistency. We use the Pantone Matching System (PMS) to ensure that your brand colours are reproduced exactly the same way every time, regardless of the printing process or material used. But it’s not just about slapping your brand colours on everything. The type of paper and finish can dramatically affect how colours appear. A glossy finish might make colours pop, while a matte finish can lend a more sophisticated air.

Print vs Digital: Why Paper Still Packs a Punch

In this digital age, you might think print is old hat. But here’s the thing: people are 70% more likely to remember info printed on high-quality paper. Why? Because print engages more senses. The feel of the paper, the richness of the colours – it’s an experience that a screen just can’t match.

Know Your Audience, Know Your Hues

Different demographics respond to colours in unique ways. Age, gender, and cultural background all play a role in colour perception. For instance, research suggests that blue is the most popular colour across all age groups, while yellow tends to decrease in popularity with age.

Understanding these nuances can be a game-changer for your advertising strategy. Are you a trendy boutique in Grafton Street targeting fashion-forward millennials? Vibrant, Instagram-worthy colours might be your best bet. Running a law firm in the heart of Dublin? A more subdued, professional palette could help establish trust with potential clients.

business stationery and promotional product design ireland
business stationery and promotional product design dublin

The Colour Psychology Cheat Sheet

Here’s a quick rundown of what different colours can do for your brand:

  • Green: Think nature, health, and calm. Perfect for organic brands or eco-friendly businesses. It’s why you see it all over health food shops in Ireland.
  • Purple: Screams luxury and creativity. Great for high-end boutiques or artsy ventures.
  • Yellow: Sunny, optimistic, and youthful. Ideal for kids’ products or summer events. It’s a favourite for adverts promoting outdoor events in Ireland.
  • Red: Energetic and bold. Great for sales or when you need to grab attention quickly. You’ll see a lot of it in shop windows across Irish high streets.
  • Blue: Trustworthy and professional. Banks and corporate services love this one. It’s all over Ireland’s financial districts.

Green Printing

Sustainability and Colour Printing in today’s environmentally conscious world, businesses in Dublin and beyond are increasingly concerned about the ecological impact of their marketing materials.

At Print Ready, we’re committed to sustainable printing practices without compromising on colour quality. We offer a range of eco-friendly paper options, from recycled stocks to papers certified by the Forest Stewardship Council (FSC). Our eco-based inks not only produce vibrant colours but are also more environmentally friendly than traditional petroleum-based inks.

Ready to Colour Outside the Lines?

At Print Ready, we’re passionate about helping Dublin businesses harness the power of colour in their print advertising. From the initial design consultation to the final print run, we ensure your colours work hard for your brand. Whether you’re a small café in Rathmines or a large corporation in the Docklands, we have the expertise to bring your vision to life in vivid colour.

Do you have a question or need advice in relation to print and design? Call into our shop on Glasnevin Avenue, email hello@printready.ie or call (01) 858 1000 – we will be delighted to help!